"These tools exploit things like semantic Web functions, microformats, and recommendation agents to provide a more productive and intuitive experience for users. These tools are powerful because they aren't hard to use, are relatively easy to use, and don't require creative people to change they ways they work. They enable users to be creative and innovative—to do what humans are uniquely good at doing, in other words—while leaving the heavy lifting of brute information processing to computers, which are very good at such tasks. "
